eCommerce Consulting & Fractional Digital Leadership

Advice is cheap.
PBC drives you forward.

Senior digital operators. Embedded in your business. Doing the real work. Accountable to real outcomes.

45 minutes. No prep. No pitch.

20+
Years in the seat
$100M+
Business impact

Trusted by forward-thinking brands

You don't need another agency.
You need someone who has done this.

Senior Operator
20+ years in the seat at global brands. We've held the VP title, owned the P&L, and shipped at scale. We know what the decisions cost because we've made them.
Strategy Through Delivery
We don't produce decks and disappear. We stay in the work: in your tools, in your meetings, on the hook for results.
AI That Reaches the P&L
We connect AI to where it actually creates margin: reducing operating drag, improving conversion, personalizing at scale, and changing content economics.
No Bait and Switch
The principal who scopes the work leads the work. No junior teams handed the keys after the sale. No account managers between you and the people solving the problem.
Commercial Specificity
We tie every engagement to outcomes you can measure: conversion rate, revenue per visitor, retention, delivery velocity, cost of delay.
Enterprise Fluency
We understand how decisions get made inside complex organizations: the governance, the stakeholders, the politics. We navigate all of it without slowing you down.
How We Help

Why clients call us.

You're not shopping for an agency. You have a problem costing time, money, or market position. You need someone who has solved it before.

Your roadmap isn't moving fast enough.

Competing priorities kill momentum. We align your teams, cut the noise, and build the roadmap that moves. Digital Commerce Strategy

Your commerce platform isn't converting.

We find what's breaking the customer journey: UX friction, platform gaps, misaligned merchandising. Then we fix it. eCommerce Optimization

AI is on your radar but not in your P&L.

We connect AI to where it creates margin: personalization, operating costs, content, conversion. Real leverage, not demos. AI & Distributed Intelligence

Loyalty is a program. It should be a system.

We rebuild loyalty from the ground up. Strategy, platform, engagement design, data integration. Built to drive retention and LTV. Loyalty & CRM

You're making decisions without real customer signal.

We surface what customers think. Then we build frameworks that turn that signal into better products, pricing, and retention. Voice of Customer

Vendor selection is taking too long and costing too much.

We de-risk major platform decisions. Structured evaluation, scoring matrices, stakeholder alignment. Right vendor. Defensible timeline. Day one accountability. Vendor Evaluation & RFP

Programs are running but not delivering.

We step in as fractional product leaders. We own delivery, unblock teams, keep initiatives outcome-focused. Not just oversight. Execution. Product Delivery & PMO

Traffic is there. Revenue isn't.

We find what's blocking conversion and fix it. Analytics, journey mapping, A/B testing, UX. Revenue from the traffic you already paid for. Conversion Rate Optimization

Process

How an engagement works.

No pitch theater. No endless onboarding. Four clear steps from first conversation to real results.

01

Discovery Call

We talk through your goals and what's in the way. No pitch deck. If PBC is the right fit, we'll tell you how we'd approach it.

02
Before You Sign Anything

Scoping & Alignment

Scope, deliverables, success metrics, cost: all defined before you commit. No surprises. No scope creep.

03
In Your Tools, In Your Meetings

Embedded Delivery

Our principals work inside your team: your tools, your meetings. We move fast. You always know where things stand.

04
Built to Last

Outcomes & Handoff

Clear deliverables. Documented decisions. A team that carries the work forward. We build capability, not dependency.

Start with a discovery call
Phil Broyles, Founder of PBC

Phil Broyles has spent 20+ years in the operator seat at global commerce and media companies, solving systemic business problems at a P&L and leadership level. He's led digital transformation, built high-performing teams, launched major initiatives, and delivered measurable business impact at scale.

LinkedIn Profile
20+
Years in the seat
$100M+
Business impact delivered
Team

Who you'll work with.

Phil Broyles
Phil Broyles
Founder & Principal

20+ years in the seat. Running eCommerce teams at major retailers, leading product at global media companies, driving growth at start-ups. PBC is how he applies it.

LinkedIn
Evan Geerlings
Evan Geerlings
Head of Product & Technology

Product leader with 25+ years building and shipping at scale. Technically fluent, hands-on, and relentlessly focused on delivery. Evan keeps programs honest and teams aligned.

LinkedIn
Jaine Solan
Jaine Solan
Head of Loyalty & Customer Experience

Fortune 100 loyalty and CX executive. Retention, engagement, and data-driven program design. Jaine has built programs that move LTV at real scale.

LinkedIn
Edmund Wong
Edmund Wong
Head of Marketing & Analytics

25+ years across digital strategy, brand, and performance marketing. Edmund translates data into commercial decisions and makes sure every engagement is measured against something that matters.

LinkedIn
Randy Kohn
Randy Kohn
Head of AI

Randy architects the AI layer of every PBC engagement. A practitioner with hands-on experience building AI systems for enterprise, he specializes in turning AI pilots into operational programs with measurable P&L impact. He knows where the hype ends and the returns begin.

LinkedIn
Get in Touch

Let's talk about what you're trying to solve.

Tell us what's broken, stalled, or needs to move faster. We'll give you a direct read on whether we can help and how we'd approach it. No pitch. No runaround. We respond within one business day.

Westlake Village, California

No pitch. No pressure. We respond within one business day.

Message received.

We'll be in touch within one business day. Talk soon.